Sami Ouaisssa to PSV Eindhoven

For Sami Ouaissa’s transfer from NEC Nijmegen to PSV Eindhoven, we managed the complete social media rollout around one of the biggest moments of his career.

From his personal farewell to NEC to his first days at PSV and the final transfer film, every piece of content was created around Sami’s story and personality. By involving his mother, using old photographs and documenting the transfer days closely, we created a personal perspective on what this move truly meant to him.

Built on trust and close communication with Sami, the project reflects how we work at BY8: understanding the person first, then building the story around them.